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SEO
Intermediate
6 min read
Updated 2026-10-10

Writing a post that ranks without sounding like SEO

I'm lazy about setup, so this is the version that survived contact with reality.

I'm lazy about setup, so this is the version that survived contact with reality.

Name the file something you'll find later. Future you is not as clever as present you thinks. Surfer helps here because it gives you a data-driven outline instead of a guess.

Step three is the part that makes it yours: rewrite the first and last line by hand. Those two lines are where it stops sounding like everyone else.

Step two, give it one job, not five. The moment you pile on asks, the output splits its attention and you get a polite nothing.

The catch is that it's only as good as the example you feed it. A weak example gives a weak result, and that's on you.

Not magic. Just one less thing I have to do badly by hand.

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