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Intermediate
6 min read
Updated 2026-10-20
I Mocked Up Product Packaging in Midjourney Before Paying a Designer
Wrong tool for the final file, right tool for the argument about what we wanted.
Before briefing a designer I generated ten packaging directions in Midjourney so the team could point at one.
I described the box shape, the shelf context, and the one color we already owned, then let it vary the rest.
It can't render the brand name cleanly, so I kept text out and added it later in Canva.
The exercise killed three directions in five minutes that would have cost a week of back-and-forth.
Use it to decide, not to deliver. The designer thanked me for arriving with a target instead of a shrug.