I used AI for a product shot that moves and here's what stuck
A practical, opinionated way to use Runway for a product shot that moves, with the step I always forget.
I almost didn't write this down, then I did it again and forgot half of it.
The task: a product shot that moves. Runway helps here because holds a shot together better than anything else here.
The part people skip is the boring one people skip: clean the input before the tool touches it. Garbage in is still garbage out.
What I do differently, give it one job, not five. The moment you pile on asks, the output splits its attention and you get a polite nothing.
Step one is to set a limit. A timer on the task keeps the tool from becoming a thirty-minute rabbit hole.
The catch is that it's only as good as the example you feed it. A weak example gives a weak result, and that's on you.
I use it now without thinking, which is the highest praise I give a tool.