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5 min read
Updated 2026-10-03

Keep your brand font consistent in Ideogram

Ideogram is great at text on images, but it will invent a new font every time unless you constrain it.

Ideogram's strength is legible text, which is why it's perfect for quote cards and banners. Its weakness is consistency: left to itself, it picks a different typeface per image.

Name the font family explicitly in the prompt and repeat it on every generation: 'bold sans-serif, Helvetica-like, white text.' Vague words like 'clean' let the model improvise.

Fix the palette and background too. A consistent color hex across the set is what makes a row of cards look like one campaign rather than random posts.

Generate a small batch, then promote the one that nailed the font to a template. Reuse its exact prompt for siblings so the series stays coherent.

For anything with legal or brand rules, export and check the spelling. Ideogram reads well but still drops or swaps letters under pressure, especially on long phrases.

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