I wrote an article that ranked byfollowing the score, not worshipping it

Everyone I follow swears by Surfer. I stayed doubtful on purpose.

Surfer tells you the terms that win. Chase the score and you get soup; use it as a checklist.

Paste your draft and read the missing terms as a to-do, not a mandate.

Add the real ones you'd say anyway; skip the forced repeats that read as spam.

Check the top result's structure, not just keywords; format beats density.

Here's the rub the result was a thing I actually use, not a screenshot I forget.