I shot product footage that didn't exist yet

Everyone I follow swears by Runway. I stayed doubtful on purpose.

No sample, no studio. Just a description and a few reference frames, and a clip that looks like footage.

Generate the hero shot from a description plus two reference images so the product stays stable.

Use inpainting to hold the subject across the loop; most generators drift it every frame.

Fix the one wrong detail (a reflection, a material) with a regen, not a reshoot.

Here's the rub the result was a thing I actually use, not a screenshot I forget.