I Write for SEO With Surfer, Then Ignore Half Its Suggestions

Surfer shows the terms top pages use. I treat that as a map, not a mandate.

I add the words that fit my argument naturally and skip the ones that don't, even if the score drops.

Its outline view is the real value. I steal competitors' structure, not their sentences.

Chasing a perfect score produced a post Google would have flagged as spam. I stopped at good enough.

Use Surfer to see what's missing, then write like a human. The score is a hint, not the goal.